Search Engine Optimisation (SEO)
Grow your revenue through Google
Visibility that attracts and converts
An incredible website means little if no one can find it.
SEO isn’t magic – it’s meticulous strategy. At Okapi, we transform data into decisive action, ensuring your brand appears precisely where it matters: in top search results when your potential customers are actively looking.
We don’t settle for visibility; we drive choice.
That’s why our SEO goes beyond keywords. We conduct thorough market analysis, study audience behaviour, and optimise every technical and content detail to deliver organic, sustainable business growth.
No guesswork. Just evidence-based precision.
Every action is grounded in data because success relies on accurate insights – not assumptions. We position you as the prime solution not just for search engines, but for the people who truly count: your customers.
Ready to be found right when they’re searching?
Quality Traffic
Attract users actively searching for your offerings – not random, irrelevant clicks.
Sustainable Results
SEO builds a resilient foundation for lasting outcomes that compound over time.
Enhanced User Experience
Optimised sites are faster, more intuitive, and easier to use – boosting customer satisfaction.
Increased Visibility
Appear in top search results precisely where your audience is looking for you.
Higher Conversions
SEO doesn’t just drive visits; it optimises your site to guide users toward your desired actions.
Actionable Insights
Gain valuable audience data to make smarter, evidence-based business decisions.
Boosted Authority
Position your brand as an industry reference point – building trust and attracting more clients.
Competitive Edge
Stand out from competitors to become your sector’s preferred choice.
We specialise in Local SEO
At Okapi, we understand local search has its own rules – and we’ve mastered them. If you run a physical business, you’re missing valuable opportunities by not leveraging this.
Local searches don’t just drive traffic; they attract ready-to-buy customers. That’s where we step in: we optimise your Google Business Profile and implement targeted strategies to make you the top choice in your area.
DO need SEO if:
- Your website doesn’t appear in Google’s top results and you’re losing customers.
Truth is: if you’re not on page one, you might as well not exist. SEO builds visibility to attract qualified traffic actively seeking your offerings.
- You want sustainable long-term results without relying solely on paid ads.
Unlike PPC, SEO delivers compounding returns that keep driving traffic long after campaigns end.
- You run a local business and need to be found in your area.
Local SEO puts you in front of ready-to-buy customers searching nearby – turning “near me” queries into your revenue stream.
DON’T need SEO if:
- You require immediate visibility and traffic.
For rapid impact, Online Advertising (PPC) delivers measurable results from day one.
- You already have a modern website but need to improve user experience.
Consider a Web Redesign focused on usability and engagement – that’s a design challenge, not an SEO priority.
- Your business doesn’t depend on search visibility.
If search engines aren’t your primary channel, a broader Digital Strategy prioritising social, email, or niche tactics may serve you better.
Be found when they search – not stumbled upon by chance
Your ideal customer is already searching for what you offer. We focus on getting you seen precisely there: in front of people with an actual need right now. This turns searches into genuine opportunities – without wasting resources on uninterested audiences.
FAQ
What is SEO and why is it important?
SEO (Search Engine Optimisation) is an integrated strategy to rank your brand in search engines via technical optimisation, intent-driven content, and authority signals. It captures ready-to-buy customers with sustainable ROI.
How do you measure SEO success?
We track key metrics including organic traffic growth, search ranking positions, click-through rates (CTR), and conversions directly tied to your business goals.
What's included in your SEO service?
Our comprehensive service covers keyword research, technical optimisation, content creation, authoritative link building, and performance tracking using enterprise-grade tools.
How do you select keywords for my SEO strategy?
We prioritise keywords based on search volume, competition level, and user intent – focusing specifically on terms that drive commercial actions in your sector.
How long until I see SEO results?
SEO delivers sustainable long-term growth. Initial improvements typically appear within 3-6 months, depending on your site’s current state and market competitiveness.
What's the difference between SEO and paid advertising (PPC)?
SEO builds organic visibility that grows over time and persists without ongoing payment, whilst PPC offers immediate but temporary results that cease when you stop funding ads.
Can you help if my website isn't showing on Google?
Absolutely. We diagnose indexing issues through technical audits and implement tailored solutions to get your site visible in search results.
Does SEO work for local businesses?
Local SEO targets customers in your vicinity through geographical optimisation and Google Business Profile management – connecting you with ready-to-buy local customers.
