Online Advertising (PPC)
Get immediate results
Strategies that drive business growth
We launch campaigns that capture clicks, generate quality leads, and multiply sales.
It’s not about being everywhere – it’s about appearing precisely where your audience is searching, with the right message at the perfect moment. At Okapi, we design PPC (Pay-Per-Click) campaigns with one mission: transforming your investment into tangible returns.
While others waste budgets on generic ads, we refine every detail:
From keyword selection and ad design to targeting your ideal audience. And we never just launch and hope – we measure, optimise, and scale what actually works.
With Okapi, every click counts. Literally.
Immediate Results
PPC campaigns drive measurable traffic and conversions from day one.
Precision Audience Targeting
Reach the right people at the perfect moment, based on their interests, location, and online behaviour.
Enhanced Search Visibility
Appear in Google’s prime positions to boost brand reach and recognition.
Actionable Performance Insights
Gain detailed campaign analytics and audience behaviour intelligence to inform smarter decisions.
Full Budget Control
Decide exactly where and how to allocate spend to maximise every pound’s return.
Real-Time Campaign Optimisation
Adjust bids, audiences, and creatives instantly to align with shifting business needs.
Ideal SEO Complement
Combine PPC’s instant traffic with SEO’s sustainable growth for a complete digital strategy.
Accelerated Sales Conversions
Attract high-intent users and transform clicks into satisfied customers.
We build & manage your Google Ads campaigns
Your audience is searching for you. We ensure you’re the first they find.
Google Ads delivers power – but only when wielded strategically.
At Okapi, we craft bespoke campaigns that maximise your visibility in search results and accelerate conversions through precision targeting.
From keyword research and compelling ad creation to relentless optimisation – we handle everything.
You simply focus on welcoming new customers.
DO need Online Advertising if:
- You need fast, measurable results for events, launches or limited-time offers.
PPC places you in top search positions immediately – ideal for time-sensitive campaigns requiring instant impact.
- You want maximum ROI from a controlled budget.
With PPC, you only pay when users click your ads. This lets you cap costs and refine campaigns based on real performance data.
DON’T need Online Advertising if:
- You prefer sustainable results without ongoing ad spend.
Search Engine Optimisation (SEO) better serves long-term goals – building lasting visibility that keeps attracting qualified traffic.
- Your business doesn’t rely on immediate leads.
A comprehensive Digital Strategy integrating multiple channels may deliver better value for your objectives.
Invest where it counts
Every pound you invest in advertising should deliver more than vanity metrics.
With our PPC campaigns, you don’t just gain visibility – you drive measurable sales growth. We position your brand directly in front of people ready to purchase.
Ready to attract high-intent traffic that converts?
FAQ
How much does a PPC campaign cost?
Costs vary based on your budget and objectives. We’ll help define a suitable investment and optimise every click to maximise your return (ROI).
Which metrics track PPC campaign success?
We monitor performance through cost-per-click (CPC), conversion rates, ROI, and return on ad spend (ROAS).
How do you ensure my PPC campaign delivers results?
Through audience segmentation, compelling ad creation, and continuous optimisation – all driven by performance data.
Is PPC right for my business?
PPC excels for businesses needing immediate, measurable outcomes with full budget control. We’ll advise if it aligns with your goals.
What is PPC and how does it work?
Pay-Per-Click advertising charges you only when users click your ads. It’s designed for rapid, trackable results.
How quickly does PPC deliver results?
Campaigns typically generate visibility and leads within 24 hours of launch.
Which advertising platforms do you use?
We run campaigns across Meta Ads (Facebook/Instagram), Google Ads, LinkedIn Ads, and sector-specific platforms matching your audience.
Can you manage my Meta Ads or Google Ads accounts?
Yes. We handle full setup, ongoing optimisation, and performance tracking for both platforms.
